Conversion Rate Calculator
Free conversion rate calculator. Divide conversions by visitors to get your rate. Includes channel benchmarks.
Conversion Rate Calculator
How Conversion Rate Calculator Works
Conversion Rate = (Conversions ÷ Total Visitors) × 100. Enter total visitors and conversions to calculate your rate as a percentage. Unbounce's benchmark median is 2.35% across all industries; top 25% convert above 5.31%. Ecommerce typically runs 1–3%, SaaS free trials 2–5%, lead gen 5–15%.
Conversion Rate by Segment
| Label | Meaning |
|---|---|
| Above 5% | Top quartile — strong product-market fit or optimised funnel |
| 2–5% | Above average — Unbounce industry median |
| 1–2% | Average for most websites and landing pages |
| Below 1% | Below average — review offer clarity and traffic quality |
Frequently Asked Questions
What is conversion rate?
Conversion rate is the percentage of visitors who complete a desired action — a purchase, signup, form submission, or download. Formula: (Conversions ÷ Total Visitors) × 100.
What is a good conversion rate?
The Unbounce benchmark median is 2.35% across industries. Top 25% of landing pages convert above 5.31%. Ecommerce typically runs 1–3%, SaaS free trials 2–5%, lead gen 5–15%.
How do I improve my conversion rate?
Focus on three areas: traffic quality (are visitors the right audience?), offer clarity (is the value proposition clear within 5 seconds?), and friction reduction (is the form or checkout as short as possible?).
Is my data stored?
No. Browser-only.
Can I use this on mobile?
Yes.
About This Tool
Built by the Calcyo team and last updated June 2026. All calculations follow industry-standard methodology. No data leaves your browser — calculations run entirely client-side using JavaScript. If you spot an error in the formula or benchmark data, email us at support@calcyo.xyz.