Click Through Rate Calculator
Free click-through rate calculator. Divide clicks by impressions to find CTR percentage. Track ad performance.
Click Through Rate (CTR) Calculator
Formula: CTR = (Clicks ÷ Impressions) × 100
How Click Through Rate Calculator Works
CTR = (Clicks ÷ Impressions) × 100. Enter clicks and impressions to calculate the percentage of people who clicked after seeing your ad or link. Google Search ads average 3–5% CTR across industries, while display ads typically run 0.1–0.5% due to passive viewing. This metric is a primary indicator of both ad copy effectiveness and audience targeting quality.
CTR Benchmarks by Channel
| Label | Meaning |
|---|---|
| Above 5% | Excellent — strong ad copy and audience alignment (Search) |
| 3–5% | Google Search average across industries |
| 0.5–3% | Below search average — review headline and offer |
| 0.1% | Display/banner average — normal for awareness campaigns |
Frequently Asked Questions
What is CTR?
Click-Through Rate (CTR) measures the percentage of people who click your ad or link after seeing it. Formula: (Clicks ÷ Impressions) × 100. It's a primary indicator of ad relevance and copy effectiveness.
What is a good CTR?
For Google Search ads, the average is 3–5%. Display ads average around 0.1% — much lower because people aren't actively searching. Email CTR averages 2–3%. Always compare against the benchmark for your specific channel.
Why is my CTR low?
Common causes: ad copy doesn't match search intent, targeting is too broad, the offer isn't compelling enough, or the ad position is too low. Test headline variations and tighten audience targeting.
Is my data stored?
No. All calculations are browser-side only.
Can I use this on mobile?
Yes, works on all devices.
About This Tool
Built by the Calcyo team and last updated June 2026. All calculations follow industry-standard methodology. No data leaves your browser — calculations run entirely client-side using JavaScript. If you spot an error in the formula or benchmark data, email us at support@calcyo.xyz.