Marketing Budget Calculator
Calculate your recommended marketing budget as a percentage of revenue. B2B benchmark is 6–10%. Free browser-based tool.
How Marketing Budget Calculator Works
Recommended Budget = Revenue × Budget Percentage. Percentage varies by business type and growth stage — enter your annual revenue and select your model to get a benchmark range. Early-stage SaaS typically invests 20–50% of ARR in sales and marketing (ahead of revenue). Established B2B companies allocate 6–10% per the CMO Survey (Deloitte/Duke University). The right number balances growth targets, competitive intensity, and your LTV:CAC ratio.
This tool uses industry-standard formulas and calculations to provide accurate results instantly. All calculations happen in your browser — your data never leaves your device, ensuring complete privacy and security.
Whether you're optimizing marketing campaigns, managing finances, or processing data, this tool gives you the precision and speed you need to make informed decisions quickly.
Marketing Budget as % of Revenue
| Label | Meaning |
|---|---|
| 20–50% of ARR | Early-stage SaaS — invest ahead of revenue |
| 15–25% of revenue | Growth-stage — aggressive but venture-backed normal |
| 10–15% of revenue | Scaling — efficient post-PMF |
| 6–10% of revenue | CMO Survey median for established B2B |
Frequently Asked Questions
What percentage of revenue should I spend on marketing?
The CMO Survey benchmark for established B2B companies is 6–10% of revenue. High-growth SaaS companies typically allocate 20–50% of ARR to combined sales and marketing. The right number depends on your growth targets, competitive intensity, and LTV:CAC ratio.
Should startups follow the same benchmarks?
No. Pre-revenue startups often spend more than they earn on acquisition — this is intentional. The benchmark that matters early on is CAC Payback Period and LTV:CAC ratio, not the percentage of revenue.
How do I split the budget across channels?
No universal rule exists. A common starting point: 40% paid, 30% content/SEO, 20% events/partnerships, 10% tools/overhead. Adjust based on where you've seen the best CAC efficiency historically.
Is my data stored?
No. Browser-only.
Can I use this on mobile?
Yes.
About This Tool
Built by the Calcyo team and last updated June 2026. All calculations follow industry-standard methodology. No data leaves your browser — calculations run entirely client-side using JavaScript. If you spot an error in the formula or benchmark data, email us at support@calcyo.xyz.